{"store":{"baseInfo":{"podcastTitle":"Business Breakthroughs","slug":"markhockridge","podcastDescription":"Have you ever wondered how some small businesses breakthrough their challenges and reach success while others struggle? Welcome to ’Business Breakthroughs’ - the podcast where we turn those wonders into understanding and actionable insights.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/18381589/Business_Breakthroughs_Logo_Final_1400x1400azlv3.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/18381589/Business_Breakthroughs_Logo_Final_1400x1400azlv3_1200x628.jpg?s=6a7b07c820becaa6a3126261b5c63936&e=jpg","podcastUrl":"https://www.businessbreakthroughs.live","podcastCanSearched":true,"feedUrl":"https://www.businessbreakthroughs.live/feed.xml","theme":"double-tree","podcastDeepLink":"https://www.podbean.com/pw/pbblog-iu77n-1187b15?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":7,"gmtAdjustment":"GMT-07:00","useDaylightTime":0,"value":-7,"text":"(GMT-07:00) Arizona","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":null},"podcastDownloads":null,"totalEpisodes":11,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"markhockridge","enableEngagementStats":false,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-iu77n-1187b15-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/business-breakthroughs/id1746537602","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"YouTube","link":"https://www.youtube.com/channel/UC5GFIrWHSnVm0QLzx5h2qHA","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/youtube_logo.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-iu77n-1187b15?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/5fJVv3I8ZjdK4A780gK0rb","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/178932193/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Roboto"},{"id":"SecondaryFont","val":"Roboto"},{"id":"PlayerColor","val":"#358C2E"},{"id":"PlayerStyle","val":"player2"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#FDFAFA"},{"id":"HomeHeaderBackgroundColor","val":"#0E4D1A"},{"id":"BackgroundImage","val":"https://mcdn.podbean.com/mf/web/smkanvcrazfmaim8/Business_Breakthroughs_-_YouTube_Banner_960x700e2648e86-8a1d-14f3-2778-2b6fb7b21c03.png"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"SecondaryPageBackgroundImage","val":"https://mcdn.podbean.com/mf/web/khurpm8ud8yrd7in/Business_Breakthroughs_-_Banner_1920x700_Green_Backgroundfb7bfce9-5301-6fcd-358f-39db9f13de30.jpg"},{"id":"SecondaryPageBackgroundImageForMobile","val":null}],"episode-list":[{"id":"EpisodeListType","val":"list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#FFFFFF"},{"id":"NavigationBackgroundColor","val":"#FAF7F4"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/w37JPntqgu83","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-ng15onf8wTwV","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#000000"},{"id":"FooterBackgroundColor","val":"#ffffff"},{"id":"FooterCopyright","val":"Copyright 2024 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[{"id":"ComponentImageText-1","val":{"ComponentFontColor":"#000000","ComponentBackgroundColor":"#FAF7F4","ComponentImage":"https://mcdn.podbean.com/mf/web/7a4smuj8vc7z8uvt/MH_pod_photo579a223f-2f24-30ba-94c1-7fd7881ce2b3.jpg","ComponentContent":"

Let's Grow Together

I'm your host, Mark Hockridge, a serial entrepreneur and business enthusiast. Every week, on 'Business Breakthroughs', I interview successful entrepreneurs and businesses that support small firms, revealing the light that guides us through the ever-changing landscape of entrepreneurship.

Learn with us as we dive into topics like effective marketing strategies, team building, leadership development, business planning, and the much-needed mindset for success. Hear the raw and real stories of the entrepreneurial journey - the highs, the lows, and everything in between.

We understand the challenges and opportunities that come with small business ownership. We are here to sharpen your focus on what truly matters, to help you execute your vision, and, ultimately, to soar to new heights.

'Business Breakthroughs' - your weekly dose of knowledge and inspiration from those who've made it in the world of small businesses.

"}}],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"http://www.businessbreakthroughs.live","apiV2BaseUrl":"","apiCommonParams":{"t":"68b21250","clientSignature":"e2eb3ad17a3ba72e3be0d8f4e308abc6","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb23263387-wa2tm","episode":{"id":"pb23263387","idTag":"wa2tm","title":"Effective Marketing Strategies for Small Businesses (Audio Only)","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/18381589/Business_Breakthroughs_Logo_Final_1400x1400azlv3_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/18381589/Business_Breakthroughs_Logo_Final_1400x1400azlv3_1200x628.jpg?s=6a7b07c820becaa6a3126261b5c63936&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/18381589/Business_Breakthroughs_Logo_Final_1400x1400azlv3.jpg","previewContent":null,"content":"

Join Mark and his guest, Dev Basu, CEO of Powered by Search, as they dive into the world of marketing for small businesses. Gain practical insights and actionable tips to create successful marketing campaigns and attract more customers.

","publishTimestamp":1717439338,"duration":2888,"mediaUrl":"https://mcdn.podbean.com/mf/web/kcuwm7by5w4snk7i/Business_Breakthroughs_Ep_2_-_Dev_Basu_CEO_Powered_By_Search_Audio_Only_94uuw.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-wa2tm-162f89b","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-wa2tm-162f89b","transcriptUrl":null,"permalink":"/e/effective-marketing-strategies-for-small-businesses-audio-only/","downloadLink":"https://www.podbean.com/media/share/pb-wa2tm-162f89b?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":9,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-wa2tm-162f89b","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1,"volume":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Fwww.businessbreakthroughs.live%252Fe%252Feffective-marketing-strategies-for-small-businesses-audio-only%252F&rts=f4eaf967f5205144556e0041afa92ea5724135fd","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0,"widgetCommentsLoaded":false},"episode":{"id":"pb23263387","idTag":"wa2tm","title":"Effective Marketing Strategies for Small Businesses (Audio Only)","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/18381589/Business_Breakthroughs_Logo_Final_1400x1400azlv3_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/18381589/Business_Breakthroughs_Logo_Final_1400x1400azlv3_1200x628.jpg?s=6a7b07c820becaa6a3126261b5c63936&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/18381589/Business_Breakthroughs_Logo_Final_1400x1400azlv3.jpg","previewContent":null,"content":"